A New Kind of Home Story
Kinavu is the first bedding brand launched by Agam Living Private Limited, founded by Vijay Prakash and Navdeep Kaur.
Coming from decades of experience in design, consumer insight, and business leadership, we found that the Indian home furnishing industry was looking outwards rather than keeping the consumer at the centre of its attention. Most offerings in the market remain transactional, trend-led, and disconnected from the emotional and functional needs of our homes.
Kinavu was born as a response to this — a gentle, grounded brand that designs bedding for the way we actually live. As our bedrooms evolve into personal sanctuaries — for work, rest, intimacy, solitude, and family — the need for bedding that is breathable, beautiful, and emotionally attuned has never been greater.
At Kinavu, we don’t just make products.
We craft spaces of return — soft, thoughtful, and made for dreaming.
The Soul of Kinavu
Kinavu means dream. But not just the ones we have while we sleep — also the ones we return to, long for, and quietly carry within. It is the softness we seek at the end of a long day. The gentle invitation to pause, rest, and simply be.
At Kinavu, we design bed linens as everyday rituals of renewal — not just for utility, but as tactile expressions of care. Each product becomes a threshold between the outer world and your inner world. A place where rest isn’t rushed, beauty isn’t loud, and comfort holds space for your dreams to wander.
Shared Joy
Because comfort is meant to be shared — whether it's a Sunday morning spent reading with your partner, a child curled up by your side, or the quiet intimacy of lying in fresh sheets after a long day. We craft products that foster connection across people, generations, and stories.
Abundance
Not in excess, but in richness. In the sensory joy of natural textures. In the subtle luxury of calming hues. In the feeling of wholesomeness that only comes when your space reflects who you are. Every Kinavu piece is an invitation to indulge in softness, slowness, and sensory presence.
Rejuvenation
To rest well is not a passive act. It is radical. Rest is where healing happens. Where you return to yourself. Kinavu products are created to support that journey — through breathable weaves, skin-friendly materials, and colours that quiet the nervous system.
Designed for Real Life
We understand that Indian homes are unique — in climate, lifestyle, and rhythm. That’s why every Kinavu product is created with rigorous consumer research, textile innovation, and contextual design thinking. Our launches are thoughtfully developed to solve real, everyday problems — from sleep quality and fabric performance to maintenance ease and aesthetic versatility.
Whether you're waking up in Mumbai's monsoons or falling asleep in Delhi's winter, Kinavu adapts to your needs.
Material Matters
We work with nature’s most breathable, durable, and sensorially rich fabrics. Each material is chosen not just for how it looks, but for how it feels, wears, and ages:
Percale Cotton
Crisp, cool, and breathable. Crafted from high-quality cotton percale that gets softer with every wash while remaining temperature-regulating across seasons.
Linen
Effortlessly luxurious and loved for its lived-in texture, linen is naturally hypoallergenic and incredibly durable. It’s perfect for creating a relaxed, airy bedroom atmosphere that invites both luxury and ease.
TENCEL™
Smooth, sustainable, and moisture-wicking, TENCEL™ is gentle on the skin and the planet. It’s a great choice for hot sleepers and eco-conscious consumers seeking silky softness without compromise.
What sets us apart isn’t just what we make, but how and why we make it.
Design-First Thinking
— We don’t follow trends blindly. Instead, we study patterns of life. We listen to how people live, rest and move. From colour palettes that suit Indian homes to sizes tailored for local mattresses, Kinavu is grounded in real lives.
Community-Led Storytelling
— Our stories aren’t aspirational fantasies. They are relatable, shareable, and emotionally grounded. Whether it's the feeling of your mother’s bed in your childhood home or the Sunday stretch under a linen sheet, we tap into what truly matters.
Digitally Native, Humanly Rooted
— We launched online via our website - but our ambition goes beyond commerce. We want to create a community of rest-seekers, storytellers, and people reclaiming their time and space.